Let Curiosity Be Your Compass!
Says the large print in Wired,
a full-color monthly American magazine, published in both print and online editions, that reports on how emerging technologies affect culture, the economy and politics.
And I do read Wired because in addition to plenty of interviews with the douchebag of the moment, it also has plenty of informative pieces. (Remember Argo? It started in Wired). So, Wired is about technology and culture. And cool ads for both alcohol and tobacco. With one difference. The alcohol stands in its own bottle, while the tobacco comes out as smoke from a girl’s mouth. The shot is pretty. Since TPV stands for objective reporting, here is the reporting:
Discover that something different that makes all the difference: it ain’t technology, and it ain’t culture. It’s Camel. As sold in Wired.
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Economics: Wired for Camels
BY Dana NEACSU
It’s something, but not exactly advertising.
Correct. That doesn’t make me want to smoke a cigarette, it makes me want to be a cigarette – is it fair to call it advertising?